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You have the best of intentions. This is the year you’re going to build an e-course. Maybe you’ll make a how-to demo for a new product so you can grow your business. Or a webinar to share the latest developments in your area of expertise. Or an interactive school where fans of your brand can connect and learn from each other.
Whatever your reason for diving into e-learning, make sure you do it well from the get-go. How?
Before you start dreaming up online activities and filling in your course shell with multimedia content, step back and answer these questions:
Ever received a present that just wasn’t quite right for you? You know, the kind of gift that leaves you wondering, “Do you know me at all?!” Gift giving and goal setting have a lot in common. And crafting goals for an online course is a lot like shopping for that special something.
You might think that some people just have a knack for picking the perfect present. The truth is those folks have merely mastered the art of listening. And so can you. Simply put yourself in your learner’s shoes and then tailor your course to meet those specific needs.
How do you find out what people’s learning goals are? Listen and ask!
To create a top-notch learning experience you need more than good intentions. Take the time to find out what your learners really want and then wrap those goals into your course design.
That’s the best gift you can give your customers.
Click on the links below to read more of our A, B, C's of Consumer Learning series.