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Improving online learner engagement is a proven strategy to differentiate yourself in a crowded and competitive marketplace. Learner engagement is one of the most powerful ways to:
Learner engagement has a profound impact on the effectiveness of your training, course enrollment numbers, and your near and long-term revenue.
But what exactly is learner engagement? Let’s start by defining the concept.
Learner, or student, engagement:
“…refers to the degree of attention, curiosity, interest, optimism, and passion that students show when they are learning …, which extends to the level of motivation they have to learn and progress in their education.
“Learning improves when students are inquisitive, interested, or inspired, and that learning tends to suffer when students are bored, dispassionate, disaffected, or otherwise “disengaged.” Glossary of Education Reform
Proactive recognition, measurement and encouragement of learner engagement takes on greater urgency when online, where learners can often feel isolated and disconnected.
The learning platform becomes the central hub for implementation of your learning engagement strategy, offering the right tools at the right time to deepen the learner’s experience. This results in satisfied learners who are motivated to continue their education.
Conversely, unengaged customers take one course, go away unsatisfied and don’t become as productive as they should be.
Make Your Learner Engagement Strategy More Effective, Starting Today
Online learning is a crowded, highly competitive marketplace. Compelling differentiation and long-term success are unlikely to come from a huge breakthrough. Rather, it is the methodical pace of innovation and improvement that builds the platform for near- and long-term profitability by increasing learner satisfaction, involvement and loyalty.
Download this free eBook to learn how to create, manage, and scale online learning experiences.