Official Thought Industries Blog (10.16.19)

12 Reasons Why It's Time to Get Off Your Old LMS

Thought Industries — Thu, 27 May 2021 14:59:00 GMT

Are you operating an out-of-date homegrown LMS? Did you purchase an out-of-the-box of SaaS technology which isn't keeping up with your business as you evolve and scale? It might be time to research better options.

Design Principles for Modern Online Learning Businesses

barry@thoughtindustries.com (Barry Kelly) — Fri, 14 May 2021 15:39:00 GMT

Design is so important to how we make emotional connections with products, brands, and pretty much anything we encounter in the world. How we interact with, perceive, and evaluate objects and experiences has everything to do with their look, feel, and quality.

Tips on How to Educate Customers in the Acquisition Stage

emily.mclaughlin@thoughtindustries.com (Emily McLaughlin) — Tue, 06 Apr 2021 14:00:00 GMT

Customers are an organization's greatest asset. As a result, the question of how to educate customers effectively is key. For organizations looking to grow and scale their business, developing an effective educational content strategy for customers in the early stages of the customer lifecycle is especially crucial.

Product Training is the Best Way to Expand the Customer Lifecycle

josh.thayer@thoughtindustries.com (Joshua Thayer) — Fri, 05 Mar 2021 13:00:00 GMT

How often do you release new products? How frequently do you roll out new features for your existing product? Do these new features arrive with complementary product training aid? And, how difficult is it to get your customers interested in your new features?

Customer Learning: What is it?

barry@thoughtindustries.com (Barry Kelly) — Wed, 13 Jan 2021 21:20:00 GMT

Customer learning is a close cousin of customer education. The term is fairly self-explanatory, but here’s a nice definition of the latter from CELab:

eMoney Makes Major Organizational Improvements with the Thought Industries Customer Learning Platform

Thought Industries — Thu, 20 Sep 2018 21:18:15 GMT

Boston, MA, September 20, 2018 – Thought Industries, one of the fastest growing online learning SaaS companies, announced today that eMoney Advisor selected its Customer Learning PlatformTM to support major training organizational improvements.

22 Ways to Promote Your Training & Turn Customers Into Advocates

Gordon Johnson — Tue, 18 Sep 2018 07:01:00 GMT

Training is arguably the most important part of every customer success program, but customers don’t have the time to master your product like you want them to. Sometimes they put off training until it’s too late, which results in expensive support and unhappy customers.

The solution is to treat your training programs like your company’s products and insert a healthy dose of marketing to drive training consumption. Here are 22 marketing ideas that can turn uneducated customers into highly-trained advocates who would never think of replacing your product with anything else.

Customer Training Pricing and Packaging: What’s the Best Strategy?

JohnLeh@talentedlearning.com (John Leh) — Mon, 10 Sep 2018 13:20:31 GMT

If you follow my LMS trends updates, you know that customer training is where the action is. By all indications, this trend is not just a passing fad. Here’s why:

When you buy a product or service, the faster you learn how it helps you achieve your goals, the more successful your customer experience will be.
As a successful customer, you’re likely to buy more and encourage others to do the same.

This means customer education is more than just a nice idea. It’s also a powerful business strategy that fuels a continuous cycle of revenue and profit. But an effective approach requires thoughtful pricing and packaging. So let’s look closer at the pros and cons of some popular ways to sell customer training content…

Introducing Thought Industries 'Voice of the Customer' Program

Michael Daecher — Thu, 06 Sep 2018 12:45:12 GMT

Every month, Thought Industries customers spend hundreds of hours on our platform, creating next-generation learning experiences for their businesses. Every day we hear great ideas for new product features and enhancements. But tracking those ideas and updating our customers on our progress was not always organized. Until now.

Thought Industries Releases Embeddable Technology to Help Software Companies Train Customers

Thought Industries — Tue, 04 Sep 2018 06:01:00 GMT

Boston, September 4, 2018 – Thought Industries, one of the fastest growing online learning SaaS companies, just unveiled its new In-App Training Dashboard, which enables software companies to present multi-dimensional training content directly inside their software platform. The embed technology displays role-specific content, progress, and suggested content and training to users at critical phases of the customer success lifecycle, from onboarding to certification.

This new technology which is part of the Thought Industries Customer Learning Platform, is designed to help software companies improve training delivery and quality so that they can manage churn, improve engagement and maximize success.

Thought Industries customer learning technology is not only enabling customer success organizations to easily author engaging learning content with drag-and-drop functionality, but it’s also providing all the technology to white-label their interface, track progress, build real-time and on-demand programs, integrate with their existing stack of technology and certify their audience.

“We learned very early on that the proximity of the learning content is key in getting users engaged in learning software products,” said Barry Kelly, CEO of Thought Industries. “By building persona-targeted pathways you can influence every category of user in your technology with ease. We are excited about how software companies are using our technology to increase engagement, proficiency and ultimately, customer retention.”