Thought Industries' CEO Barry Kelly recently participated in a 60-minute webinar to discuss topics ranging from online learning revenue models to best practices around successful marketing and promotions for online learning. He also provided additional commentary on the current state of the eLearning market and how technology is driving innovation in new industries stating, "with learning technology moving to the cloud, you now have the ability to launch and pilot learning programs quickly and efficiently, and at low cost." This sort of transformation in online learning is creating new opportunities for organizations to both generate revenue streams and engage with their audiences.
Northstar Travel Group also provided an interesting case study about how they have built a successful learning business using a content licensing strategy by leveraging the Thought Industries' Learning Business Platform. Roberta Mueller, SVP of Product Management of Northstar stated, “Right out of the box the platform was responsive and had a lot of bells and whistles we didn’t have already. It allowed us to focus on what we do best which is content and marketing. So we made the leap and we partnered with Thought Industries and it’s been very successful for us.” She also shared how they are now able to create fully branded learning sites for their customers, and discussed a number of other interesting B2B approaches they take to scale learning in a profitable way.
To watch the full on-demand webinar visit the Publishing Executive site here to register.