There are a number of free -- or inexpensive -- marketing tools out there to help your online learning business thrive. In this tip, Michael Daecher, CMO at ArtistWorks Inc., shares four categories of marketing and free or cheap tools to use in order to optimize each.
Email and CRM
Email and customer relationship management (CRM) is the backbone of any effective marketing operation. Using a CRM allows you to analyze customer interactions throughout the marketing funnel, and make smart decisions about allocating time, money, and resources. If you don’t have access to a CRM, your email platform should allow you to create lists of customers and target emails to the various customer lifecycle stages. At a basic level, your email platform should allow you to:
- Send automated and targeted nurture campaigns
- Understand email engagement (open, click, bounce rates, etc.)
- Conduct easy A/B tests to experiment with new designs
- Work with a backend CRM to target customers
Landing pages are a critical -- but an often overlooked -- step in the customer conversion process. They are often the first page your contacts see, and therefore they need to be a first-class representation of your product and your brand. Below are two companies that allow you to build and test landing pages, and they’re both inexpensive:
Seeing is believing. Watching your customers interact with your site is a great way to understand what changes will improve your marketing experience. Below are two companies that track user sessions with heatmaps, visitor recordings, and more:
Pricing is hard. You may need help. Getting it right can have an immediate impact on your business, and there are a number of ways to determine the right prices for your audience. Even if you don’t have the budget to engage a pricing consultant, the free content available from Price Intelligently will help you think it through and find new opportunities:
Using inexpensive or free marketing tools will help your organization get its online learning marketing up and running. Use the data and knowledge collected from these marketing tools to really drive your decision-making and improve business.
Learn how the Thought Industries’ Learning Business Platform™ can enable better marketing by talking to a sales representative today.